INDIANAPOLIS (April 2, 2024) — USA Track & Field (USATF) has announced a multi-year partnership with August as its official period product supplier. August will supply menstrual hygiene products in all Team USATF International Team Kits and for distribution by the USATF medical staff for all who menstruate. The partnership will provide essential, sustainable products made from 100% ethically sourced cotton to Team USATF athletes during competition and ensure they are well-prepared for success. USATF and August will also collaborate to create social media content to empower and normalize period discussions for athletes at all levels. USATF CEO Max Siegel said: “We are so proud to welcome August as USATF’s official period product supplier. The idea to provide necessary menstrual hygiene products was initiated by athletes on our Athletes Advisory Council and is just one of several efforts USATF is making to alleviate costs for our athletes and make it easier for them to compete and succeed.” August will begin providing menstrual hygiene products starting immediately, and the partnership will run through 2025. August Co-Founder and CEO, Nadya Okamoto said: “We aim to eradicate period stigma and remind the world that menstruators are powerful. Periods shouldn’t stop anyone from pursuing what they love, and feeling comfortable in their bodies. We’re a gender inclusive, sustainable period care brand, and we’re so excited for this collaboration. We’re proud to offer tampons and pads that are more comfortable and absorbent, so that the USATF athletes can compete with peace of mind, even when they’re on their periods!” USATF aims to provide extensive support for athletes to ensure they are well-equipped and prepared both in and out of competition. USATF has always made athletes and hearing their voices a top priority of the organization. Providing menstrual hygiene products, childcare contributions, and flexibility in maternity leave support are just a few of the actions USATF has implemented to support its athletes on their journey to reaching success.
USA Track & Field (USATF) is the national governing body for track and field, long-distance running, and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country's No. 1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visit www.usatf.org.
August is a lifestyle period brand that makes better-for-you-and-the-planet tampons and pads. They are available online and at Target and on Amazon. You might know them from their viral TikToks where they have over 5m followers across social platforms, and use their content to spread period positivity and period education.