Board Strategic Plan

USA Track & Field Mission Statement

USA Track & Field drives competitive excellence and popular engagement in our sport.

Vision (What we will look like if we are successful)

• We fully support our athletes with resources and programs
• All our constituencies work together to support our sport's success
• Our business model showcases our sport in innovative and lucrative ways
• The public and the media respect and are drawn to our sport
• Our athletes consistently outperform the competition
• We have the resources to achieve our mission

Strategies (How will we get there?)

• Build transparent and accountable organizational model that values all constituencies
  • Management models new paradigm of ethical, transparent, accountable behavior
  • Describe the new organizational model
  • Communicate with membership
  • Favorable recommendation - Law & Legislation Committee, Associations, Volunteer Advisory Committee
  • Two-thirds Vote Membership in December
• Develop a Track & Field brand that resonates with consumers
  • Expand media presence by strategically targeting select platforms
  • Improve and expand our products
  • Determine, develop and disseminate our message to targeted customers
  • Establish sport in popular culture
• Develop an aggressive business model that creates and exploits monetizable assets.
  • Inventory current assets
  • Develop list of non-traditional opportunities (media, sponsorship, lifestyle)
  • Retain skills or resources to find these things
  • Develop event presentation plan that maximizes commercial value
  • Start development of working model for organization/athlete relationship
• Develop a culture and systems that maximize competitive excellence and a superior professional experience
  • Include all relevant constituencies in developing a High Performance Plan
  • Create approaches for identifying and supporting future athletic talent
  • Establish preferred standards and systems for event operations
  • Clearly define and communicate athlete services as high mutual benefit
  • Institutionalize procedures and education to assume a drug-free sport