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USATF and Chobani partner to naturally power track and field athletes in their journey to Rio

4/21/2016
 

INDIANAPOLIS -- USA Track & Field and America’s #1 Greek Yogurt Brand, Chobani, LLC, today announced that Chobani has joined the USATF sponsor family as the Official Yogurt of USATF National Teams.

Chobani’s support of USATF includes providing Chobani products at a range of USATF events where athletes are training and competing at peak levels. Through its founding food philosophy of using only natural, non-GMO ingredients and never using artificial preservatives, sweeteners, or flavors, Chobani has always believed you can only be great if you’re full of goodness.

“Fueling our athletes with the appropriate nutrition at our training camps and teaching our athletes nutritional tips is an additional edge we have to get to the podium,” said USATF CEO Max Siegel. “Chobani and USATF share the core values of a healthy, active lifestyle as well as fueling our athletes for success. We are pleased to have a brand like Chobani join us in supporting our athletes and programs.”

 

Chobani aligns itself with athletes and organizations that embody a tireless work ethic, relentlessly strive to be the best and reach beyond what they thought was possible. Proper nutrition is crucial to peak performance, and USATF athletes will have access to great nutrition throughout their training programs, as well as pre- and post-competition.

 

“There’s something really special for us about this partnership," said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. "We love what our Team Chobani athletes stand for both as competitors on the track and as people off the track. Like our athletes, we've always believed that making choices grounded in goodness and integrity pave the way to greatness. Their personal journeys of hard work, perseverance and giving back are a testament to the power of a life filled with goodness and we’re very proud to be part of USATF’s training on their road to Rio.”

 

In addition to naturally powering USATF athletes to the podium, Chobani will also provide a wide range of product at various USATF events. Chobani naturally powers athletes of all types by delivering high protein products made with only natural, non-GMO ingredients. Chobani’s authentic straining process provides twice as much protein than regular yogurt**, making it a great pre- and post-workout recovery fuel for all walks of life, from athletes training to perform at the highest levels to consumers looking to live a healthy, active lifestyle.

 

About USATF

USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country’s #1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visit www.usatf.org.

 

About Chobani

Maker of America's No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its plants in New Berlin, N.Y., Twin Falls, Idaho, and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani “Flip”™, Chobani Tots® and Chobani Kids® and Chobani Simply 100® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering more protein than regular yogurt** Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.


* According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

** Chobani® Greek Yogurt, 12g (24%DV) protein per 5.3 oz; regular (nonfat or lowfat) yogurt 6g (12% DV) protein per 5.3oz.



Jill Geer
Chief Public Affairs Officer
USA Track & Field
317-713-4654
e-mail

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