USA Track & Field & Sport Court Announce Exclusive Partnership
Media Information Manager
USA Track & Field
INDIANAPOLIS - USA Track & Field (USATF) and Sport Court, a division of Connor Sport Court International, today jointly announced a new partnership in which Sport Court becomes the official supplier of athletic competition and training surfaces for USATF. After a global search process, USATF awarded Sport Court an exclusive and unprecedented five-year contract which runs through 2010.
This partnership brings together two industry leaders - USATF, the national governing body for track and field, long-distance running, and race walking in the United States - and Sport Court, the U.S. market leader in performance sports flooring.
"USATF and Sport Court look forward to providing athletes the safest and fastest surfaces available anywhere on the globe," said Charlie Graves, CEO of Sport Court. "We're honored to be working with the World's #1 Track & Field Team and look forward to helping them prepare for the Beijing Games and beyond."
"We were looking for more than just a supplier and Sport Court impressed us with its technologically advanced sport surfaces and proactive approach to furthering the goals of USATF," said USATF CEO Craig Masback. "Not only have we found a partner who will provide a safe and superior surface, but also one that has a genuine interest in the strategic direction of our organization and athletes."
USATF will rely upon Sport Court's advanced track surfaces, including its new FlashTrack, which features Nike Grind ™ - an option offered exclusively in Connor Sport Court sport surface products. Nike's unique program recycles athletic shoes and then Sport Court incorporates these high performance recycled materials into sports surfacing products that benefit the environment and local communities. FlashTrack's environmentally friendly characteristics also qualify the surface for U.S. Green Building Council LEED credits in many instances.
Strategic Partnership off the Track
Moving far beyond athletic surfaces, the USATF/Sport Court partnership includes a mutual commitment to various health and fitness initiatives, ranging from youth fitness activities, to coaching education activities and beyond.
"Sport Court has demonstrated that it has the infrastructure and, more importantly, the leadership and energy to drive awareness of our sport and its fitness benefits," Masback said. "They have an established history of encouraging youth development and activity, and offered us the additional insight we needed into the needs and demands of today's competitive and recreational athletes."
"We are excited to be working with USATF to support the sport - both on and off the track," Graves added. "Together we are already moving forward with various initiatives, including programs that help promote physical fitness at the elementary and middle school levels."
About USA Track & Field
USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world's oldest organized sports, the World's #1 Track & Field Team, the most-watched events at the Olympics, the #1 high school and junior high school participatory sport, and more than 30 million adult runners in the United States: www.usatf.org.
About Connor Sport Court International
Connor Sport Court International is the premiere sports surfacing and flooring company which provides the marketplace with comprehensive indoor sports flooring and outdoor sports surfacing solutions for residential, community-based, educational and commercial customers. For more information about Connor Sport Court International, call 1.800.421.8112 or visit www.sportcourt.com or www.connorfloor.com.