"Shin Splints"
A Blog by
Doug Logan
Back to basics
Friday, September 18, 2009
My blog of September 16, while no candidate for a Pulitzer Prize, certainly touched some buttons among readers. I am amused that some have concluded that what I write about is all I do or think about. I do have a day job that keeps me very engaged and occupied. I do not discourage dissent from the opinions in my writing, but rather encourage this post to be a marketplace of ideas and views.
I have consistently stated that I have three principal objectives in writing this blog. First, it affords me the opportunity to get my message across in an unfiltered, unedited fashion. The fact that some news-stories have been written directly from quotes in the blog gives credence to the fact this is working. Secondly, it allows me a forum to explain not only what I am doing, but why. Finally, it is a chance for me to express my values and to explain a little of what makes me tick.
It is in the light of this third objective that I wrote the potpourri of thoughts and experiences that, I believe, demystify me and the position I hold. Of the 28 blogs I have written, this was the third that didn't deal directly with specific issues that were timely and at the heart of our sport. Some enjoyed it, others not. The other 25 blogs have been written with the first two objectives in mind.
Last year, in my hiring process, I was afforded the opportunity to address the USATF Board of Directors, 32 strong, in a telephone conference call. I had never met most of them, and it was my opportunity, through direct remarks, to express to them my views about this job. In the light of my third objective above, and consistent with my desire to operate in an open fashion, I am publishing those remarks, verbatim. I'll let you decide whether you think they bought a pig in a poke.
Look for more hot topics and relevant issues in the next edition.
**July 17, 2008**
Ladies and gentlemen,
I am delighted to have the opportunity to address you as the nominee for this challenging position. I would have preferred to stand before you face to face to present my credentials, but I will attempt to make the best of this format. I hope I can convince you of my love for the business of sports, my optimism about USA Track & Field, and my desire to be entrusted with the stewardship of the sport of athletics.
Who is Doug Logan?
I want to share with you some of the things that make me tick. I am an unabashed, lifelong sports fanatic. My maternal grandfather owned a baseball team in Havana, Cuba, and I grew up running around a stadium and locker rooms. I learned to read by following box scores. I love all sports and have been in attendance and cheered remarkable feats of athleticism that have made my spirits soar. First and foremost, I am a sports fan.
I am also a person who has an abiding respect for the value of physical exercise and competition. I have been running since my days in the military and have competed in numerous community road races. I have kept my old running logs and still compare my times with those of my youth. I should set the record straight. If road running is the grass roots of this sport, I am at the dirt roots level. I am, and have always been, slow, and my style can be described as "herky-jerky". I have logged a lot of miles on hard pavement in bad shoes and have the arthritic ankles to prove it. Despite the fact that I have replaced many of my workouts with an elliptical machine, there is still nothing more exhilarating than a 40-minute run.
I have a very strong set of values and am not embarrassed to own them. Accountability in the workplace has been a mark of my management style. You can, and should, hold me responsible for the institution. Criticize me or praise me, I will stand tall and offer no excuses or shift the finger of blame to anyone else. I respect honesty, candor and hard work. I speak in simple declarative sentences and you will always know where you stand with me. I abhor discrimination of any kind, including that based on gender, religion, race, age, sexual orientation or national origin. As a member of the fastest growing minority in this country, I know first hand the overt and covert poison of discrimination. I empathize with my brothers and sisters of color for the pain they have suffered in their battle to share fully in the American dream.
The management of this sport will lead the way in issues of equality. You will see this in the way I hire and in the way I will insist that the influence of all constituencies is felt at the policy making level. I believe in the best in people rather than the worst, and have confidence in my ability to motivate those around me to perform at their highest level. My style is inclusive and collegial and I surround myself with highly energetic colleagues who have fun at their work. I am passionate about the projects I take on and insist in high standards of professional ethics. Governance of this sport is a public trust and those of us who are privileged to serve must be held to high standards of honesty, morality and transparency. I will not embarrass you or the sport.
Why do I want this job?
First, I believe that track and field has the biggest upside potential of all the sports in this country. I respect the great strides that have been made in the last decade to bring the finances to a point of equilibrium and the company is poised to leap to the next level. All the necessary pieces for that advance are present. For its great work in managing the sport to health, this Board and its management staff deserve great accolades.
The sport of track and field is a great democratizer. Look at its participants; male, female, black, brown, white, Asian and Latino. Every conceivable body type is represented, including that of "normal" builds. Everyone has participated in it at some time in their life, whether trying to out-run their little sister or out-jump their next-door neighbor, everyone knows what it feels like to compete. It is truly one of the few sports-for-the-rest-of-your-life, as I am struggling to try to prove.
It is also a sport with a passionate, valuable following. I sat in the stands a few weeks ago in Hayward Field at the Olympic Trials and looked around me and thought, "What a great demo." This brand has blue-chip characteristics that can be married up with a large number of potential partners.
I know there are some challenges. The drug problems threaten to choke the life out of the sport and create inequities of competition that are shameful. What a tragedy for those who excel without cheating yet are covered by the tent of suspicion. Passive pronouncements, lawyerly explanations and defensive posturing do not work; just ask those who follow baseball. While much has been done to try to eradicate the problem, I believe a passionate voice of outrage needs to be raised on behalf of this body and I believe I can be that messenger.
The governance modalities of the past have served the company well, but now it is time to restructure the organization to adapt to the needs of the 21st century. I believe I can be a good faith agent for change in this process. I have no history with the organization, have no alliances, have no friends and, for now, have no enemies. If entrusted with stewardship of the sport, I will value the legacy and lessons of the past, commit to giving voice to those who may feel disenfranchised, yet firmly lead this body and its successors into the adventures of the future.
We must focus on maintaining and improving the U.S. position at the top of the medal charts in World Championships and Olympic Games. With my history in international business and sports, I believe I can facilitate an improvement in our relations with the IAAF and IOC. Our partnership with the USOC must be strengthened and normalized.
Much can be done to broaden the base of support from commercial partners. Television coverage needs to be expanded, put on a more regular schedule and promoted professionally. We need more events. The American athlete needs more domestic competition and we need to create an environment to foster it. These are problems I have tackled before and feel confident I can play a role in solving.
We have reached a point in our civilization where sports have become entertainment. However, to achieve success under that paradigm, our meets and competitions must be entertaining. We have to be creative in reaching new audiences with contemporary cultural tools, whether it is music, dramatic effects or tempo, while preserving the authenticity and purity of the competition. We must harness new media and make it a part of our culture. We must establish community with our extended family in the sport with modern mediums. I plan to start a personal blog.
Finally, a new day has to come in the relationship between the professional management of this sport and its volunteers. Management must respect and honor the selflessness of the thousands of volunteers that are the backbone of the organization. And, volunteers must have an appreciation for the accountability of the professional staff and treat those who labor on the sport's behalf with dignity. The relationship is a two way street; we cannot have comity without a renewed commitment to civility on both sides. I will institute a new "customer service" culture in the national office that treats the membership and volunteer leaders as clients. The first element will be an institutional change of attitude. In addition, I personally, will be the new arbiter of conflict. The umpire has arrived.
I am humbled by the support for my candidacy shown by your selection committee. I am honored to be entrusted with the best job in American sports and will not let you down.
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Doug Logan is the CEO of USA Track & Field
(USATF), the national governing body for track and field, long distance running,
and race walking. Headquartered in Indianapolis, the organization has more than
90,000 members throughout the country.