"Shin Splints"
A Blog by
Doug Logan
No More Camels
Sunday, March 08, 2009
USA Track & Field CEO Doug Logan on Sunday submitted to the USATF Board of Directors his response to the Project 30 Task Force Report. Issued on February 9, the Task Force Report had made 10 recommendations to improve USATF High Performance Programs and achieve 30 clean medals in London 2012.
Below is the full text of Logan's response.
When I formed the Project 30 Task Force last October, I had no preconceived notion of what their findings should look like, or what recommendations they should make. I did, however, have one overall goal, which informs everything I do as CEO of this organization: to modernize the way USATF does business and the way we conduct our professional athlete programs.
Careful listeners have heard me discuss this imperative many times over the last several months. A more contemporary, streamlined and professional day-to-day operating model will lead to greater success on the track for our athletes. Resources will be more effectively utilized and the oversight of programs will become more structured and accountable. Only when and if we modernize our operations can we hope to achieve the goal of 30 clean medals in London. I did not choose the number 30 arbitrarily; it represents a reasonable result if our athletes live up to their potential, and if we as administrators live up to ours. A spoils system for earmarking athlete funds, haphazard management and a sprawling structure will not do the job. Our athletes are talented enough to be the best Track & Field team in the world without a whole lot of help from USATF. However, for our athletes to get to that benchmark of 30 medals, they need and deserve the direct, muscular and effective support of their federation.
To achieve my goal, four things are required of USA Track & Field:
The will to change must start with the Board of Directors. Our new, 15-person board meets for the first time March 8 in Orlando, and I will immediately present my response to the Project 30 Task Force Report, which I will describe below. As the group with oversight of our bylaws and budget, the Board must support those measures requiring bylaw changes or shifts in policy. Specifically, matters involving staff selection, Olympic Trials format, development programs and preparation for London 2012 will not be possible without their support.
There is no argument about the talent of our athletes. This country has the deepest talent, extending through more events in track and field, than any country in the world. We have to do more to support and cultivate our talent, but it is undoubtedly there. Thirty medals may sound like an overly aggressive goal, but it is well within the abilities of our athletes to achieve. Yet we need more than talented athletes. We need and have talented coaches. The best way I can support this endeavor is to ensure that we have a professional staff at the National Office with talent that is commensurate to that of our athletes. We need world-class professional executives to administer programs that will enable our world-class athletes to fulfill their potential.
The resources aren't there yet. It is my job, and the job of USATF's National Office, to go out and find the financial and other resources necessary to bring this organization to the level at which it needs to be. Obviously, in the current financial climate, sponsor money isn't falling from the sky in gift-wrapped packages. We must be creative and aggressive, and most important, we must not undervalue our sport. Track and field offers immense financial value that has not yet been tapped in any way. Russian pole vaulter Yelena Isinbayeva has just signed a five-year deal with a sportswear company that will pay her a reported $7.5 million over five years. Her contract should not be an aberration, it should set a new standard. We as a federation can learn from Ms. Isinbayeva: know what your value is, and go find somebody who will pay it.
The Project 30 Task Force Report has provided a first draft of the plan. Since the Report was released on February 9, I have had the opportunity to read and re-read the report multiple times. I have discussed its findings and recommendations with a wide assortment of people in the sport, as well as with staff and disinterested observers. I have read and heard disparate opinions of the report from all corners. Some loved what it had to say and embraced the changes; others have asked "where is the fire" and "why does anything need to change?"
No honest observer of our practices and procedures would ever conclude that the results of the competition at the 2008 Games were a blip or an aberration in what otherwise was a welldeveloped, long-range plan to excellence. The Report chronicles some disturbing anecdotal patterns. More important, the statistical references validate the unease felt by many. This is an institution afflicted by sclerotic thinking, lethargic planning and archaic practices. We have adopted an argot of nonsensical truisms that do little to develop athletic excellence. We have overlapping, duplicative committees and panels that instead of stimulating creative results, actually stifle progress and promote bastions of false power. If the definition of a camel is that it is a horse designed by a committee, that explains why I sometimes feel like I am working in the middle of the Sahara.
As promised, I am offering below my plan for adopting elements of the Project 30 Task Force Report. Whether or not, and when, to adopt various recommendations takes into account financial implications, logistical issues and philosophical and business concerns. All decisions and actions taken will be based on achieving our organizational goals.
Project 30 Plan
Recommendation 1: Hire a General Manager of High Performance
This recommendation of the Task Force is a natural fit with the restructuring
the organization underwent in December, and it will further advance the goals of
making USATF a more efficient and accountable national governing body. I agree
with the overall job description for this position provided by the Task Force,
but I will give it the title of Managing Director of Competition. As such, she
or he will oversee all areas designated by the Task Force in their
recommendation. Additional support staffing may be necessary and will be
determined as the position is filled and the new Managing Director determines
the department's needs. I have already begun compiling a list of potential
candidates and plan to have this person hired and in place by June 1.
2009
Financial impact $150,000 - $225,000, including salar(ies), benefits, travel and
other costs.
Recommendation 2: Create a transparent, criteria-based Team Staff selection
system
As part of USATF restructuring, the Team Staff selection system was amended
to have the staff ultimately accountable to the CEO. In its recommendations, the
Task Force proposes that the selection system itself be significantly changed,
and that the Managing Director of Competition have oversight of the staff
selection system. As the Task Force indicated, the Managing Director will be
responsible for determining the criteria-based system that will ultimately
choose the staff. Because that person has yet to be hired, it is too soon for me
to speculate as to what the selection system might ultimately look like.
Regardless of the form it ultimately takes, the system will indeed reflect the
Task Force's philosophy: that staff selection should be a merit-based,
relatively impartial, incentivized system that will better connect USATF with
coaches. I will look to the Managing Director to have the staff selection system
developed and in place by the 2009 USATF Annual Meeting in Indianapolis.
Cost/financial implication: Negligible.
Recommendation 3: Restructure the composition of Team USA staffs
There is no debate on this topic: we need more managers and fewer individuals
with honorific coaching titles. I will implement immediately the Task Force's
suggested new composition for Team Staffs of up to 18 credentialed positions. I
reserve the right for the Managing Director to make tweaks to the job duties of
each position. As delineated by the panel, a staff of 18 will have nine coaches,
six managers and three professional staff. This composition formula will be in
place for all future staffs that have not already been selected as of today.
Cost/financial implication: Negligible.
Recommendation 4: Shorten the U.S. Olympic Team Trials Track & Field to
five days
Having experienced what was a truly amazing Olympic Trials in Eugene last
year, I fully appreciate that this meet is the crown jewel of domestic track and
field competition. Indeed, it is one of the greatest athletic events in the
world. I am inclined to agree with the Task Force, however, that the Olympic
Trials program is unduly long from the standpoint of competition schedule. There
appears to be little scientific evidence to argue for either a longer or shorter
Trials. Ultimately, it comes down to what best serves our athletes and produces
a team that will best perform at the Olympic Games. Anecdotally, many athletes
feel the 10-day Trials are too draining, and many pointed to the personal
financial drain as well. We will shorten the length of the Olympic Trials. What
the schedule will ultimately look like will be decided in consultation with the
Managing Director. It may be five consecutive days; five days of
competition spread over a longer length of time, or a different length entirely.
One option we will strongly consider is to host six competition days over two
weekends with a youth meet in the intervening down days. But the era of
eight days of competition is over. The short-program format of the 2012 U.S.
Olympic Team Trials Track & Field will be finalized by July 1, 2010.
Cost/financial implication: To be determined.
Recommendation 5: Terminate the National Relay Program
Terminated. We had some of our country's top coaches working on our relay
program, and it wasn't for lack of effort or dedication that we did not achieve
better results. I can't guarantee that eliminating the National Relay Program as
it currently exists will automatically result in nothing but gold medals for all
our relays. Relays are by their nature unpredictable, and that is what makes
them so exciting. But I can guarantee that each relay medal we win will have
cost our organization thousands of dollars less than it did under the Relay
Program. USATF will still compete in relay targeted events at different meets
throughout the country, but they will be under a different managerial structure
and at greatly reduced cost. USATF will follow through in establishing truly
national relay standards for hand-offs and other technical aspects of the
relays, to be incorporated in our Coaching Educations programs and implemented
at the local and grass roots levels. Cost/Financial implication: Savings of
$100,000-plus per year.
Recommendation 6: Establish a comprehensive 2012 team preparation program
The most troubling element of the 2008 Olympic Games to me was that more
athletes did not perform at seasonal- or personal-best levels. I accept the Task
Force's recommendation of providing financial incentives for PBs and SBs, and
believe that funds for these incentive bonuses should be earmarked before
developing a training-camp plan. The desire to offer these bonuses must be
mitigated by the reality of having a 130-person team. I propose a $15,000 bonus
for athletes setting a personal best at the Games, and a $5,000 bonus for a
seasonal best. Estimated cost for such bonuses would be roughly
$200,000-$400,000, depending on the performance of our athletes.
The linchpin of the Task Force's 2012 preparation plan is the establishment of a long-term training base in Europe, for six weeks or more, in 2012. I agree with this recommendation in principle. USATF has had preliminary talks with the USOC concerning a multi-sport base camp in Europe to serve our athletes in preparation for the 2012 Olympic Games. This camp would be open to athletes approximately 1 months prior to the Games, allowing them to have a European base and thus limiting the amount of travel between continents. The USOC will convene a meeting with the interested sports/NGBs in the near future and hopes to have possible sites located by the end of the summer. In addition, USATF also is investigating other possible sites. The obvious challenge is how to fund and staff such a long-term camp. The financial cost of such a camp is greatly variable, depending on the level of involvement and support of the USOC and arrangements we can make with a host city.
I strongly agree with adding some Olympic tune up meets that would be nation-based, team competition. These meets can help our athletes prepare and would be a huge boon to promoting the sport internationally. Televising these meets domestically, as well, will give our athletes an even higher profile. I will negotiate and secure two such events in Europe in 2012, while also providing a tune-up meet for athletes in the United States prior to the London Olympic Games. The financial impact could range from a net cost to a net profit, but it is reasonable to project this as a budget-neutral endeavor.
Finally, the Task Force within this recommendation spoke of the strong need for past Olympic athletes to mentor current athletes, especially those just emerging from the collegiate ranks. Topics for mentors include helping educate young athletes on how to conduct themselves as professionals and make good business decisions, how to choose a coach and a training situation that works for them, and how to prioritize their careers. The recommendation proposed no specific apparatus for establishing such a mentorship program.
USATF currently has an athlete Alumni Association, and we will move to make serving as a mentor a requirement for membership in the Alumni Association. USATF will work directly with alumni to ensure those who ultimately are selected for mentorship roles are individuals of high character, who had the kind of professional success that would provide a solid model for today's athletes. In addition, we will provide a part-time USATF executive to serve as a professional coordinator for the Alumni Association and the mentoring program. 2009 Financial impact $40,000.
Recommendation 7: Target technical events for medal growth and develop those
events
The facts seem to bear out that most athletes perform best when they have a
training group, and that we have the greatest upside medal potential in
technical events (jumps and throws). The Project 30 Task Force recommended a
nationwide network of High Performance Training Centers to provide group-based
training and career development for athletes. In 2009, 2010 and 2011, USATF will
develop two (2) High Performance Training Centers (HPTCs) in the United States
each year. The two initial HPTCs will be locales that emphasize the development
of jumps and/or throws. USATF will provide financial support for coach salaries
(head coach and assistant coach), support staff and insurance and other
ancillary costs, and will advise and assist on establishing local sponsorships
and community outreach. Cost/Financial implication: Roughly $200,000 per HPTC.
The Task Force also specifically targeted immediate post-collegians, and athletes under 26, as those with the greatest potential for return-on-investment of developmental funds. Taking into consideration all these factors, USATF will invest $450,000-$500,000 to host developmental events at no less than eight domestic track meets in 2009, including funding targeted events at the Mt. Sac Relays, California Relays, and several other meets. All event groups will be covered, with immediate post-collegians who have already achieved the World Championship "A" qualifying standard being the focus of development funds to provide travel for athletes to these meets.
The Task Force quite astutely identified the need for qualified coaches and a more robust and professional USATF Coaching Education system, if all disciplines and events are to improve in the long-term. As part of our continued updating of our web site and new media we will, as recommended, place Coaching Education materials online in easy-to-access formats.
Moving from the top down, we must overhaul the structure and management of our current Coaching Education program. The program has educated nearly 20,000 coaches, but it is time for a renovation in structure, and it is time that we attract more of the country's very best coaches and educators to be part of the curriculum planning and to serve as instructors. The restructuring of Coaching Education will be a high priority.
Most important, USATF's Coaching Education program currently only documents that a coach has taken our classes. We have no true coaching certification program. Coaches may successfully complete Level I and Level II courses, but they are not certified by USATF. This is nonsensical. We have an obligation as a federation to set minimum coaching standards and to have in place an apparatus where we can tell the track and field world who has achieved certain minimum standards. Certification will not merely be certification of coaching technique or ability, however. It must also certify that USATF gives its "stamp of approval" for how the coach conducts him or herself, ethically and professionally. Coaches with past doping violations or shady pasts have been hired by schools, clubs or universities, in most cases because the group doing the hiring simply had no idea that a coach was in any way suspect. Coaches with a USATF certification will have that piece of paper to show the world, their employers and their athletes that they have been rated as fully qualified by USATF. The financial impact of establishing this type of wide-ranging certification program will be dictated largely by the costs to develop the education plan and the certification process, and the cost of administration. Financial stipends and travel costs will be provided to instructors. Additional annual cost is estimated to be $200,000.
Recommendation 8: Create a well-defined Professional Athlete designation
The Task Force hit on a very important issue with this recommendation. Unlike
other professional sports, USATF has no contract with its professional athletes.
Having a Professional Athlete designation would put such a contract into place
and would create responsibilities on both sides. USATF's new Competition
Division and General Counsel will work together to develop this designation and
investigate its enforceability. The Professional Athlete designation will be
two-tiered and will be defined, enforceable and in place by September 1.
The first tier is to develop a "rookie contract" signed by all newly declared professional and/or post-collegiate athletes. It will bestow upon an individual the Professional Athlete designation and will enumerate the duties of a Professional Athlete in the sport of track and field, including but not limited to completing "Rookie training," competing clean, fulfilling contracts, abiding by a code of conduct and supporting the sport through public appearances and media events. Failure to fulfill elements of the Professional Athlete designation contract will result in the loss of certain types of USATF support.
The second tier of the designation will be a more robust, pre-emptive Statement of Conditions for any athlete planning to compete at any meet or race that serves as a selection event for the World Championships or Olympic Games. USATF has the right to select our national team and the right to place obligations on those representing the country. USATF's and the USOC's current Statement of Conditions is signed by athletes after they select themselves through place finishes. This new Statement of Conditions will require an athlete's signature prior to being accepted as an international team member. It will stipulate that the athlete, should he or she make the national team, will agree to conditions such as wearing the Team USA uniform in any public appearances, participating in official team activities, abiding by a code of conduct, consulting with USATF's Managing Director on their competitions prior to the Worlds or Olympics and other matters pertaining to preparing for competition. Refusal to sign the contract will jeopardize the athlete's selection to the international team. Both these documents will be finalized by June 15, 2009. Financial impact: roughly $10,000-$25,000 for legal costs.
Recommendation 9: Establish a more stringent anti-doping reinstatement system
I thank the Task Force for moving beyond their stated charter to take on the
most serious issue in track and field. I agree with the spirit of this
recommendation and will institute a more stringent reinstatement system
immediately. However, I want to take their recommendation a step further and
establish a mechanism for certain individuals, if they are open, truthful and
dedicated to fighting doping in sport, to come back into our good graces,
whether as a coach, volunteer, official or in some other capacity. A truthful
statement of contrition is the starting point to that process, as is a minimum
level of community service. Financial impact: Negligible.
I applaud the Task Force's intent in calling for a "rehab" program for educating athletes on how to train and compete clean, but the real issue behind cheating through the use of PEDs is greed-based behavior, unchecked ambition and dishonesty. To rehab those impulses would require years of therapy and far more money that we would or could devote to it. From a pragmatic perspective, a true rehab program is not feasible.
Recommendation 10: Promote and foster a self-sustaining professional
athletes' union
This is the Task Force recommendation I have a hard time accepting. I don't
doubt that a professional union would make for a more professional sport. I do,
however, challenge the notion that the sport - or the "employer" - should be
paying for the salary of a union leader. I have a hunch that such an arrangement
may even violate federal labor laws. American track athletes have talked for
decades about forming a union. Just over three years ago, the most concerted
attempt to date was launched with the Professional Athletes' Association. The
PAA embodies everything that makes me fundamentally reject this recommendation.
USATF put hundreds of thousands of dollars into helping athletes get the PAA off
the ground, but the athletes did almost nothing to help themselves or
professionalize their union. Most athletes don't know who runs the PAA, or
if it still exists. The bottom line is a union cannot and should not be born of,
nursed and raised by a sports organization. If a potential union can come to me
with a sophisticated business plan that clearly lays out how seed money would be
spent, I am open to changing course. Until then, I will not adopt this
recommendation. The onus is on the athletes. Cost/Financial implication: $0,
pending a thorough, valid and sustainable business plan being presented.
If all these projects are successfully implemented, the financial impact on USATF for 2009 would be in the vicinity of $500,000. This figure takes into account savings from the termination of the relay program and includes calculation of half-year costs for the Managing Director and HPTCs.
The Project 30 Task Force report and our response to it are designed to move the sport forward, but this is still just a short-term solution. It is a first step on a journey that can get us to a place where our athletes have the opportunity to redefine what it means to be the World's #1 Track & Field Team. It's a place where USATF fully embraces all of our responsibilities as an NGB and as a professional sports organization. It's a place where each segment of the athlete development pipeline is supported, funded and valued. It is a place, I hope, where camels are an endangered species.
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Doug Logan is the CEO of USA Track & Field
(USATF), the national governing body for track and field, long distance running,
and race walking. Headquartered in Indianapolis, the organization has more than
90,000 members throughout the country.