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Masters Track and Field Annual Media Committee Report, 2008
for the Reno Convention

• August 4, 2008 -- "Six Olympians, 42 current world champions, among 1000 at USA Masters Track & Field Championships Aug. 7-10 at Spokane Falls Community College, Washington" -- press release by MTF Media Committee (http://weinerpublic.com/20080905.doc)
• August 7-10, 2008 -- USA Masters Track & Field Championships press coverage (http://weinerpublic.com/20080810.doc) (Note daily TV with at least 16 stories with onsite live or taped camera shots, live radio, and daily newspaper coverage)
• August 12, 2008 -- "Games give track its moment to shine" -- in Seattle Post-Intelligencer (http://weinerpublic.com/20080812.doc)
• June 30, 2008 -- "Olympic Trials Highlight Many of World’s Fastest Men and Women 40+ in Special 3000 and 200 Meter Races, Thursday and Saturday, July 3 and 5" -- press release by MTF Media Committee (http://weinerpublic.com/20080630.html)
• Brief biographies of men and women 40+ in Special 3000 and 200 Meter Races (http://weinerpublic.com/20080701.doc)
• March 27, 2008 -- "USA Masters Indoor Track Championships at Boston’s Reggie Lewis March 28-30 to Feature Jearl Miles-Clark, Olympic Gold Medalist, among Olympians, World Champions 30-90+" -- press release by MTF Media Committee (http://weinerpublic.com/20080327.doc)
• Press coverage (http://weinerpublic.com/Boston_2008_Masters_Track_Press_Coverage.doc)
• National Masters Track Champs at Boston Reggie Lewis Center via YouTube -- on Fox 25 TV (http://youtube.com/watch?v=weipfW0NdTA)
• National Masters Track Champs at Boston Reggie Lewis Center -- on Fox 25 TV (http://weinerpublic.com/MastersApril1five_11.flv)
• Can also watch with WIMPY flash player (Drag and drop the file on top of the installed FLVPlayer icon and it will start running.)

The Media Committee has developed an effective process, with enormous help by Ken Stone, Pete Taylor, the other media committee members, the Games Committee, the LOC’s and USATF’s national staff (thanks especially Tom Surber), to build a press release for the indoor and outdoor national championships featuring current outdoor and indoor world champions, Olympians, other stars, people with interesting life stories, and local athletes. In addition, we have a system and form for athletes who participate in the national meets to call their home town press and build coverage there as well, with our support. Thanks to all who helped develop the basis of the terrific coverage for another year, coverage which hopefully inspires many others to join masters track and field as athletes and organizers.

Respectfully submitted, Bob Weiner, Chair

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