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Masters Annual Reports - Media Subcommittee, 2005

The Media Subcommittee actively promoted the mission of masters track and field in national, regional, and local papers, emphasizing the performances of athletes. The raison detre remains what Sullivan Award finalist Phil Raschker stated -- she learned about masters track and field from articles in the press.  Our media objective is to expand the number of masters track and field athletes and organizers, meet sponsors, and excitement about our sports mission for lifetime fitness through friendly, healthy competition.

 

At the USATF Masters Outdoor Championships in Hawaii in August, the Media Subcommittee, working collectively with USATF and meet officials, the LOC, and athletes, aggressively sought and obtained several Hawaii front page stories with myriad photos, live trackside television and radio interviews, and dozens of feature stories as well around the country in a concerted home town press effort.  It may be a model for future meets see:

 

August 4-7, 2005, and before and after -- USATF Masters Championships press coverage

 

At the USATF Masters Indoor Championships in Boise in March, the Subcommittee generated local daily feature coverage see:

 

March 14, 2005 -- 2005 USA Masters Indoor Track National Championships press coverage

 

When asked for help by USATF staff because USATFs website went down during the Championship, the Subcommittee also obtained an alternate website for meet results for immediate use by media on deadlines a true team effort by USATF staff and the Media Subcommittee.

 

In addition, the Media subcommittee assisted numerous masters meet directors when requested for strategy assistance and generated releases and television and print coverage during the course of the year, including:

 

August 31, 2005 -- "30th Anniversary Of Potomac Valley Games Again To Feature World Champions And U.S., World Record Holders" -- press release

 

July 29, 2005 -- "USA Masters Track & Field Championships In Honolulu, Hawaii Aug. 4-7 to Showcase World Record Holders, Olympians Among 800 Of Nations Best Athletes 30-95+" -- press release

 

July 10, 2005 -- "Fitness and Aging: Forever Young, Forever Fit -- How You Can Win The Battle To Slow Aging" -- in Green Bay Press Gazette

 

June 10, 2005 -- "Pete Taylor Set to Announce Hawaii August Nationals" -- press release

 

May 10, 2005 -- "'Fountain of Youth Masters' Invitational Mile to Feature America's Best 35-plus at Canby HS, Oregon 12:15 p.m. May 14" -- in U.S. Newswire -- press release  (achieved television coverage)

 

March 30, 2005 -- USA Masters Track & Field Championships in Honolulu to Draw Nearly 2000 of Nations Best Aug. 4-7, 2005 -- press release

 

March 11, 2005 -- "Nation's Best At Jacksons Track at 2005 USA Masters Indoor Track Championships March 11-13, in Nampa, Idaho"

 

March 11, 2005 -- Home Press Call for 2005 USA Masters Indoor Track Championships March 11-13, in Nampa, Idaho

 

Over the past two years, the Media Subcommittee also assisted (and was acknowledged by) Uncommon Productions in the making of its movie, Racing Against the Clock, now out, concerning five masters women athletes, with the entire first section of the movie about and showing many of our co-athletes and officials at the Boston USATF Masters Indoor Championships.  The Subcommittee recommended to the producers a showing of the movie at this winters Boston USATF Indoor Championship, and it is occurring.

 

Though limited by funding and time limitations from the World Championships in Spain, the Subcommittee coordinated with USATF staff and with Ken Stone in their work to generate as much dissemination of athletes performances as possible.  The Subcommittee acknowledges and congratulates Ken for his work.

 

The Subcommittee worked with regional meet directors and other masters meets (including the Raleigh Invitational, which this year obtained significant coverage for the first time) with assistance as possible.

 

In addition to maximizing the on-site coverage during indoor and outdoor nationals, the Subcommittee intends to continue and expand its work with systematized home town media projects during championships and to enhance feature coverage on athletes and organizers during the course of the year, and looks forward to continuing to work with regional and meet directors.

 

Submitted by:

Robert S. Weiner, Chair

USATF Masters Media Subcommittee

 

(10/25/05)

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