Masters Annual Reports - Media Subcommittee, 2005The Media Subcommittee actively promoted the mission of masters track and field in national, regional, and local papers, emphasizing the performances of athletes. The raison detre remains what Sullivan Award finalist Phil Raschker stated -- she learned about masters track and field from articles in the press. Our media objective is to expand the number of masters track and field athletes and organizers, meet sponsors, and excitement about our sports mission for lifetime fitness through friendly, healthy competition.
At the USATF Masters Outdoor Championships in Hawaii in August, the Media Subcommittee, working collectively with USATF and meet officials, the LOC, and athletes, aggressively sought and obtained several Hawaii front page stories with myriad photos, live trackside television and radio interviews, and dozens of feature stories as well around the country in a concerted home town press effort. It may be a model for future meets see:
At the USATF Masters Indoor Championships in Boise in March, the Subcommittee generated local daily feature coverage see:
When asked for help by USATF staff because USATFs website went down during the Championship, the Subcommittee also obtained an alternate website for meet results for immediate use by media on deadlines a true team effort by USATF staff and the Media Subcommittee.
In addition, the Media subcommittee assisted numerous masters meet directors when requested for strategy assistance and generated releases and television and print coverage during the course of the year, including:
July 10, 2005 -- "Fitness and Aging: Forever Young, Forever Fit -- How You Can Win The Battle To Slow Aging" -- in Green Bay Press Gazette
May 10, 2005 -- "'Fountain of Youth Masters' Invitational Mile to Feature America's Best 35-plus at Canby HS, Oregon 12:15 p.m. May 14" -- in U.S. Newswire -- press release (achieved television coverage)
Over the past two years, the Media Subcommittee also assisted (and was acknowledged by) Uncommon Productions in the making of its movie, Racing Against the Clock, now out, concerning five masters women athletes, with the entire first section of the movie about and showing many of our co-athletes and officials at the Boston USATF Masters Indoor Championships. The Subcommittee recommended to the producers a showing of the movie at this winters Boston USATF Indoor Championship, and it is occurring.
Though limited by funding and time limitations from the World Championships in Spain, the Subcommittee coordinated with USATF staff and with Ken Stone in their work to generate as much dissemination of athletes performances as possible. The Subcommittee acknowledges and congratulates Ken for his work.
The Subcommittee worked with regional meet directors and other masters meets (including the Raleigh Invitational, which this year obtained significant coverage for the first time) with assistance as possible.
In addition to maximizing the on-site coverage during indoor and outdoor nationals, the Subcommittee intends to continue and expand its work with systematized home town media projects during championships and to enhance feature coverage on athletes and organizers during the course of the year, and looks forward to continuing to work with regional and meet directors.
Robert S. Weiner, Chair
USATF Masters Media Subcommittee