Sarah Hollis

Sarah Hollis

Chief Marketing and Revenue Officer 317-715-8994 Sarah.Hollis@usatf.org

Sarah Hollis joined USA Track & Field in January 2019 as Chief Marketing and Revenue Officer. In her role at USATF, Sarah will have executive oversight of USATF Integrated Marketing, Sales, and Partnership Marketing including sponsorship, social media, branding and community outreach.

Sarah joins USATF from FOX Sports where she served as the Vice President of Sports Brand Partnerships, Brand Communications and Head of Branded Content. At FOX Sports, Sarah helped build a Sales and Marketing team responsible for creating and executing multimedia communications and brand solutions for America's #1 Sports Network. Sarah was responsible for all sports marketing and sponsor driven ad sales programs across broadcast, cable and Fox digital for the FOX’s NFL, MLB, NASCAR/Motorsports, FoxSports1 and digital media properties. Prior to FOX Sports, Sarah was hired by Time Warner Cable Media to build a cross-functional Product Marketing team, where she was charged with defining and implementing the product marketing strategy across all TWC Media product lines (linear, digital, social, VOD and TVE).
 
Prior to TWCM, Sarah was hired in 2012 by the U.S. Olympic Committee to lead a team responsible for the development of Team USA’s digital network, YouTube channel, social media strategy, digital marketing and broadcast licensing, services and production for the London Games. Before joining the USOC, Sarah held the position of Sr. Director of Marketing Solutions at ESPN from 2000-2012. At ESPN, she was responsible for all sponsor-driven content programs across ESPN News Shows (SportsCenter, PTI, SportsNation, etc), ESPN.com, ESPN The Magazine and ESPN digital properties. Early in her career, Sarah was Deputy GM of Medals Plaza for the Salt Lake Olympic Organizing Committee and held key sponsorship, creative and youth program positions at Major League Soccer. 

Sarah graduated from the University of Rochester with a degree in biology and was a field hockey and lacrosse athlete.