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USATF signs multiyear, international broadcast rights deal with Lagardère Sports

2/10/2017
 

INDIANAPOLIS – International track and field fans will soon have access to select USATF events through a new media rights deal with sports marketing agency Lagardère Sports, USATF announced Friday.

As part of the 2017-2019 agreement, Lagardère Sports will sell the worldwide media rights to a number of USATF premier events, including the New Balance Indoor Grand Prix – Boston (part of IAAF World Indoor Tour), NYRR Millrose Games, Drake Relays and USATF Outdoor Championships.

 

USATF also released the domestic broadcast dates and times for Drake Relays and USATF Outdoor Championships. Details are listed below; a complete schedule will be announced later this month.

 

“Our partnership with Lagardère Sports is a testament to the international power of Team USATF and our sport,” said USATF CEO Max Siegel. “USATF is excited about the opportunity to enrich our growing global fan base through this new media rights agreement.”

 

Lagardère Sports’ diverse portfolio of international sports properties also includes 10 IAAF Gold Label Marathons, 9 IAAF World Challenge events and 2 EAA Premium Meetings, 4 IAAF World Indoor Tour events and the ISTAF Indoor Berlin as part of its athletics package.

 

“We’re excited to work with USATF to help them build the global visibility of several major events,” said Lagardère Sports Executive Vice President, Media – Global Sales & Acquisitions, Stefan Felsing. “Athletics is a popular sport and fans across the world will be keen to see their favourite athletes in action. Our teams will use their expertise to drive distribution and create maximum value for USATF.”

 

Fans in the United States can continue following the riveting competition on NBC and NBCSN. USATF announced its indoor competition broadcast schedule in January.

2017 USATF Outdoor Competition Broadcast Schedule (domestic)

Event

Date

Channel

Time (ET)

Drake Relays presented by Hy-Vee

Saturday, April 29

NBCSN

3-5 p.m.

USATF Outdoor Championships

Friday, June 23

NBCSN

10:30 p.m. -12:30 a.m.

USATF Outdoor Championships

Saturday, June 24

NBC

4-6 p.m.

USATF Outdoor Championships

Sunday, June 25

NBC

4-6 p.m.

 

About USATF

USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country's No. 1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visit www.usatf.org.

 

About Lagardère Sports

Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.



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