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USATF partners with local SUBWAY® Restaurants to promote healthy habits for kids in “Fit for Life Challenge”



INDIANAPOLIS – USA Track & Field is partnering this fall with local SUBWAY® restaurants in parts of North Carolina, South Carolina and Georgia, encouraging kids to get active and stay healthy through the SUBWAY® “Fit for Life Challenge” programs.


Aimed at elementary and middle-school students, the Fit For Life Challenge promotes healthy habits during a two-week challenge taking place in October, dubbed “Fit-tober.” Registration is under way now through Sept. 17 for schools to receive free materials related to the program, including activity tips from USA Track & Field and RunJumpThrow, USATF’s flagship youth activity partnership with The Hershey Company.


More than 50,000 children in the region took the Fit For Life Challenge in 2013. This year, select students at schools participating in the challenge will have the opportunity to attend special “RunJumpThrow Experience” events, presented by USATF throughout the region. RunJumpThrow is a hands-on learning program that gets kids excited about physical activity by introducing them to basic running, jumping and throwing skills through track and field.


“Partnering with SUBWAY’s regional restaurants on the Fit For Life Challenge is another way USATF is embracing youth fitness and health,” USATF CEO Max Siegel said. “It is a great example of how, as a federation, we can bring programs like RunJumpThrow and the Fit for Life Challenge together to create even greater outreach opportunity for all of our partners.”


SUBWAY® restaurants called on one of the region’s elite USATF athletes to help kick off the challenge. 2012 Olympic silver medalist Manteo Mitchell of Cullowhee, N.C., will be visiting schools in the region during National Childhood Obesity Awareness Month in September.  USATF will also invite current and alumni athletes from the region to be part of the RunJumpThrow Experience events in the fall to cap off the Fit for Life Challenge.


“As a professional athlete, I know how important it is to eat the right foods and maintain physical activity. I am pleased to encourage students at a young age to make healthy choices as part of the SUBWAY® Fit for Life Challenge,” Mitchell said.


Schools in participating markets can register for the SUBWAY® Fit for Life Challenge online at


For more information on RunJumpThrow, visit

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