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USATF expands offerings of digital platform, launches subscription model

4/28/2016
 

INDIANAPOLIS -- In a move that will deliver more live and on-demand digital content to a growing audience of fans, USA Track & Field on Thursday announced a major expansion of online digital offerings on its digital platform, USATF.TV.

 

Beginning this week with coverage of the Drake Relays presented by Hy-Vee, USATF has expanded its partnership with RunnerSpace, launching additional live and on-demand programming initiatives, as well as a new subscription-model option, +PLUS. The subscription model will give fans access to additional content on USATF.TV as well as other RunnerSpace content channels.

 

USATF.TV launched in 2013 through a partnership with RunnerSpace, the leading digital media company in track & field and running. Under the expanded partnership, USATF.TV has been upgraded to make the site more user-friendly for tablet and mobile users.

 

“Our mission is to grow the sport at all levels,” USATF CEO Max Siegel said. “Expanding on our successful partnership with RunnerSpace serves our membership by providing extensive coverage of events at all age levels. The Drake Relays will be a great way to launch this expanded effort.”

 

Beginning with today’s coverage of the Drake Relays, USATF.TV through its new +PLUS subscription platform will provide live coverage of all events, with the exception of those to be shown live on NBCSN on Saturday from 3-5 pm ET. Subscribers also will gain access to on-demand replays of all Drake Relays events and will immediately gain access, at no additional charge, to 70+ live events and 2000+ on-demand event archives and original series produced by RunnerSpace through existing partnerships including AthleticsCanada.tv, ArmoryTrack.com, DyeStat.com and many others. Current RunnerSpace +PLUS subscribers will automatically have access to USATF.TV +PLUS at no additional cost or account changes.

 

“We love working with partners who share our passion for the sport.” Said RunnerSpace CEO Ross Krempley. “As a company, our mission has been about providing a platform that enables our partners to connect with events, participants and fans at all levels. USATF has been the perfect partner and this expansion has been the long-term goal since USATF.TV launched in 2013. Initiating this expansion in the months leading up to the Rio Olympics is all about delivering more content to fans as interest in the sport grows.”

 

Subscriptions for +PLUS start at $8.33 per month. For a limited time, current USATF Members can receive an exclusive 10% off discounts on subscription plans on the +PLUS platform by using code “USATFPLUS16” while signing up HERE.

 

About USA Track and Field and USATF.TV

USA Track & Field is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country’s #1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visit usatf.org.

 

USATF.TV is the digital media platform of USA Track & Field. Launched in 2013, the platform provides live and on-demand coverage of USATF events. In 2015, USATF.TV posted over 5000 videos and featured live coverage of 29 events including the USATF Championship Series, the USATF Running Circuit and the USATF Junior Olympic Track and Field Championships. For more information, visit USATF.TV.

 

About RunnerSpace

RunnerSpace is the digital media hub for the track and field and running community engaging audiences through its industry-leading event and brand website creation software, live and on-demand production capabilities and wholly owned DyeStat.com and Athletic.net sites. Fueled by exclusive content, robust social networking platforms and the world’s largest network of running related websites, RunnerSpace helps brands engage with key consumer segments while those consumers engage with the sport. For more information, visit about.runnerspace.com.

 


Jill Geer
Chief Public Affairs Officer
USA Track & Field
317-713-4654
e-mail

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