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USATF enlists O’Brien to develop athlete Speakers Bureau

INDIANAPOLIS -- Olympic gold medalist Dan O’Brien, a USATF legend, brand ambassador and regular talent on USATF.TV and NBC, will expand his role with USATF as developer of a new, USATF Speakers Bureau, CEO Max Siegel announced Thursday.

The USATF Speakers Bureau will assist athletes in securing speaking engagements and presenting to an audience. In his expanded role, O’Brien will work directly with USATF staff to annually identify athletes he will coach in the areas of negotiating rates for prospective events, as well as in presenting on relevant topics, such as their athletic journeys and life achievements.

“I wish a program like this existed when I first began public speaking,” said O’Brien. “In telling my own story, I was able to find a new revenue stream to help sustain my life after sport. I truly value the opportunity to share the lessons I’ve learned with the next generation of athletes.”

As a mentor, O’Brien will also assist athletes with carefully crafting their USATF Speakers Bureau profiles. He will be onsite to support athletes at speaking opportunities and sponsor pitch meetings.

“The sport of track and field has the most incredible and inspiring stories,” said O’Brien. “A lot of the athletes in the organization can inspire a lot of people, not just kids or other athletes, but also people in the business community. Some of things we learn and deal with (as athletes) can definitely help in other parts of life.”

“We are incredibly fortunate to have an ambassador like Dan O’Brien, who continually desires to share the skills athletes need for life outside of competition,” said USATF CEO Max Siegel. “With the USATF Speakers Bureau, we now have a program that facilities personal growth in other areas and builds incredible opportunities for athletes to present themselves on a much broader scale.”

In addition to his role with the new speakers bureau program, O’Brien will meet with USATF on a monthly basis, and will continue to serve as both a brand ambassador for the organization and an in-studio content provider for USATF.TV.

To inquire about the USATF Speakers Bureau, contact

Christa Mann
Marketing & Communications Manager
USA Track & Field

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