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USATF Launches Innovative Fan Rewards Program

1/27/2014
 

INDIANAPOLIS — Track and field fans have the opportunity to engage with their sport and earn one-of-a-kind items as part of the USATF Rewards program, launched Monday by USA Track & Field.


USATF Rewards allows fans around the world to connect, compete and be rewarded for interacting with the USATF brand and partners across multiple media platforms. Items such as autographed memorabilia, special edition collector’s items, and individualized fan experiences will be awarded.


With a rewards portal provided by Crowdtwist, fans earn “wings” or points for specific actions. Social media platforms provide innovative opportunities for fans to accumulate points through activities and engagement. Becoming a USATF member, watching broadcasts on USATF.tv, retweeting a post from @USATF or using #USATF hashtags are a few of the many ways fans can earn rewards.


“USA Track & Field wants to engage our fans in the spaces where they are consuming our sport on a daily basis,” said USATF CEO Max Siegel. “By employing innovative technology, USATF Rewards provides an exciting, fun, competitive way to expose the USATF brand to consumers who love the sport.”


As fans accumulate “wings” for interacting with USATF, they unlock new levels of rewards and start earning wings immediately upon joining the program.


For more information on USATF Rewards, visit rewards.usatf.org.

 

About USA Track & Field

USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country’s #1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visit www.usatf.org.


About CrowdTwist

CrowdTwist (www.CrowdTwist.com) provides the most comprehensive omni-channel loyalty & analytics solutions for industry leading brands such as Pepsi, Purina, VIZIO, the Miami Dolphins, Zumiez and others. Acting as an experience and engagement engine, CrowdTwist's software helps build more profitable and active relationships with customers, delivers a deeper understanding of how customers engage across channels and drives a measurable increase in high-value behaviors and spend. Founded in 2009, CrowdTwist is based in New York City's Silicon Alley.



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