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Team USATF unites USATF members, National Team


SACRAMENTO, California – USA Track & Field (USATF) on Wednesday revealed a new Team USATF mark that unites USATF members around the country with the USATF National Team.


With a clean font and a modern, stylized rendering of the American flag in USATF’s traditional red and blue colors, the mark will be used in membership promotions and in select National Team activations. The mark complements the federation’s official USATF corporate mark, which includes the organization’s trademark wings that is used in official business materials and merchandise.


“Coming off the outstanding success of Team USATF at the Olympic Games, we wanted to develop a look and new materials that help members feel even more excited about and connected to our sport,” USATF CEO Max Siegel said. “This mark and our marketing efforts around it are designed to reinforce the fact that our elite athletes, youth and masters athletes, coaches, officials and families are all part of the one team – Team USATF.”


Revealed at a press conference prior to the 2017 USATF Outdoor Championships, Team USATF will be featured on a range of digital collateral and merchandise, with efforts ramping up as the 2017-2018 membership campaign begins in earnest this fall. Members are encouraged to use the #TeamUSATF hashtag in social media posts.


Included in the Team USATF campaign:

  • A new USATF Membership landing page

  • A new assortment of digital, Members-Only Team USATF benefits including:

    • 2016 yearbook

    • Team USATF posters

    • Athlete autograph cards

  • A limited edition Team USATF t-shirt being sold at the 2017 USATF Outdoor Championships June 22-25 in Sacramento and at the 2017 USATF Hershey National Junior Olympic Track & Field Championships, July 24-30 in Lawrence, Kansas

  • Team USATF lapel pins, including pins specially made for the National Team competing at the IAAF World Championships in London


Team USATF membership collateral for 2017-2018 includes new and simple messaging about what USATF membership is and does.

USATF will release a Team USATF membership commercial later in 2017. For more information, visit #TeamUSATF.

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