INDIANAPOLIS – RunJumpThrow, USATF’s flagship youth activity program created with The Hershey Company, has earned the 2017 Shorty Awards Audience Honor in the category of Multicultural Community Engagement. Announced Tuesday by the Shorty Awards, Audience Honors go to the finalist in each category that has earned the most votes by the general public.
The 9th annual Shorty Awards recognize outstanding social media influencers, brands and organizations. USATF was also nominated under Best Use of Emojis for the TRACKMOJIS app.
Launched in 2015 as part of USATF’s youth-based partnership with Hershey, RunJumpThrow (RJT) is a free program that introduces the foundational skills of track and field to school-aged children, with a special emphasis on underserved communities.
RJT last year hit the benchmark of having reached 500,000 children. Included in the 2016 RJT program was a post-Rio “Victory Tour” with Olympic medalists that visited the metropolitan areas of New York, Atlanta, Los Angeles and Washington, D.C. The program was highlighted in national and local print media coverage that resulted in more than 37.8 million impressions and TV coverage that garnered 4 million impressions in 2016.
Click here to view the full nomination of RunJumpThrow for the Shorty Awards and here for a full list of all Shorty Award winners.
For more information on RunJumpThrow, visit www.usatf.org/runjumpthrow.