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NormaTec joins USATF as Affinity Partner

4/26/2016
 

INDIANAPOLIS -- In a partnership that offers benefits to elite athletes as well as all members, NormaTec has joined USA Track & Field as an official USATF Affinity Partner, USATF announced Tuesday.

 

NormaTec is the leader in rapid recovery, helping athletes dramatically reduce tightness and soreness while increasing circulation, flexibility, and speeding recovery. The new NormaTec PULSE Recovery Systems’ patented air compression massage technology improves blood flow and delivers Fresh Legs Faster and is used by some of the world’s best teams, organizations and athletes.

 

“This new partnership is the latest among many steps USATF has taken over the last four years to better support our athletes and members,” USATF CEO Max Siegel said. “For athletes, being able to provide equipment that has a direct, positive impact on their training and recovery is crucial. For members, it helps give them access to the best products at a significant savings.”

 

USATF has used NormaTec products at Team USA events for nearly a decade, helping athletes recover at major domestic and international competitions. The new Affinity agreement with NormaTec enables USATF to provide NormaTec PULSE units to 200 individual athletes in USATF’s Tier program.

 

Additionally, USATF members will receive exclusive discounts on NormaTec products in 2016, beginning June 1.

 

“We are proud to be associated with the World’s #1 Track and Field Team,” said Gilad Jacobs, CEO of NormaTec. “USATF athletes are champions in their respective disciplines, and we’re thrilled that NormaTec is able to help these amazing athletes recover faster between training sessions and remain fresh for every competition.”

 

About USATF

USA Track & Field is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country’s #1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visit usatf.org.

 

About NormaTec

NormaTec Recovery Systems are cutting edge recovery solutions that enhance the body’s natural ability to recover. While resting, NormaTec Systems simulate active recovery using an exclusive patented massage pattern—“NormaTec Pulse Technology.” Using NormaTec’s full-length leg compression boots and hip attachments before or after an intense workout or event rejuvenates muscle tissue and dramatically reduces tightness and soreness.

 

This technology is available due to the pioneering work by NormaTec’s late founder, Dr. Laura F. Jacobs. As a rehabilitation physician and Ph.D. bioengineer, Dr. Jacobs saw a major need for effective treatment modalities for patients with circulation compromised by disease, surgery, trauma, and radiation. After finding success in medicine, NormaTec entered the sports industry in 2007. The NormaTec Pulse Technology’s physiological benefits help athletes recover from workouts and rehabilitate after injuries. Since then, NormaTec has become the face of recovery within elite athletic spheres everywhere.

 

For more information on NormaTec, visit www.NormaTecRecovery.com.

 


Jill Geer
Chief Public Affairs Officer
USA Track & Field
317-713-4654
e-mail

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