Associate Director, Elite Athlete Relations
Talia Mark joins the USATF family as associate director of athlete services in March of 2013.
Mark has been in the Olympic family, most recently serving as marketing manager for USA Swimming. While there, she led the “Make a Splash” tour with Cullen Jones and oversaw USA Swimming’s first public relations campaign highlighting its diverse athletes and minority focused community initiatives.
Prior to USA Swimming, Mark spent six years in marketing within the NASCAR industry where she was responsible for race day hospitality events, sponsor and driver relations for Ford Racing. She organized the logistics and communications for numerous driver ¬visits, autograph sessions and driver integrated community events.
She then moved on to NASCAR’s consumer marketing department where she developed and managed NASCAR Kinetics, a college outreach program that had a presence on more than 20 campuses nationwide.
Mark was also manager of diversity affairs for NASCAR, Inc. In her time as manager she developed the sanctioning body’s multicultural marketing plan with a focus on African-Americans, Hispanics and youth.
Mark, a graduate of Central Michigan University, and resides in Indianapolis, Ind.
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