Visual Merchandising and Customer Service Manager
Kristina’s focus is USATF activation presence and customer experience for the USATF Store. She ensures all assets convey the look and feel of the USATF brand and assists other departments in consistently representing the USATF brand with design and execution of hospitality areas, VIP areas, sponsor hospitality and other USATF activations and displays. Kristina manages all aspects of USATF merchandise customer service.
After serving as an intern with USATF in the elite athlete department in 2005, Kristina was first hired full-time in the grassroots department as an individual and club membership representative before being promoted to membership marketing coordinator in July of 2007. She was then promoted to membership marketing manager in January of 2013.
A native of Indianapolis, Kristina graduated from Ball State University in Muncie, Ind., in December of 2005 with a bachelor’s degree in journalism with a concentration on advertising and marketing. She competed in track and field for the Cardinals and participated in the student chapter of the American Advertising Federation.
Kristina currently lives in Indianapolis.
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