Chief Public Affairs Officer
Jill M. Geer oversees USATF’s integrated marketing and communications department, with responsibility over communications, marketing, broadcasting and membership marketing. She serves as the organization’s spokesperson and adviser to the CEO and Board of Directors and has been featured in PR Week.
Geer first joined USA Track & Field’s national office in 2000 as director of communications and was among the first to introduce electronic news distribution in the U.S. Olympic and national governing body family. In nine years in that role, she nearly tripled the size of the USATF communications department and broadened its reach from a small number of print reporters to thousands of media worldwide.
Geer came to the USATF staff as director of communications in 2000 from Knight Ridder/Tribune in Washington, D.C., where she was an editor on the national news wire and a sports columnist. Her work at KRT appeared in the New York Daily News, Orlando Sentinel and other publications around the country. Her journalism experience in the 1990s included working as a an award-winning sports writer covering Olympic and women’s sports and serving as a production assistant for NBC at the 1996 Olympic Track & Field Trials and Olympic Games and 1999 World Outdoor Track & Field Championships.
An NCAA scholarship athlete in track and cross country, Geer earned her undergraduate and graduate degrees in U.S. intellectual history from the University of Arkansas, graduating Phi Beta Kappa and magna cum laude.
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