Associate Director of Constituent Services
Desiree Friedman comes to USATF as associate director of constituent services in March of 2013.
Friedman arrives after serving as global market manager at Vision Service Plan, which serves more than 57 million members. She was director of marketing and sales for the California Interscholastic Federation representing more than 1,500 public and private member schools and more than 757,000 student-athletes. While there she secured the highest grossing high school sports media rights deal in the nation and had sole oversight of all marketing initiatives and partnerships.
Friedman has experience in college athletics at Cal State Long Beach as well as working for the LA Lakers as a PR assistant. She is an avid sports fan and has attended the last three summer Olympic Games.
Friedman holds a bachelor’s degree in communications and journalism from Cal State-Northridge and a master’s in sports management from Cal State-Long Beach.
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