Although originally joining USATF as a merchandise sales coordinator, Chelsey has transitioned to a full-time design position. As the Brand Manager, Chelsey manages the implementation of USATF’s brand standards. This includes enforcement of USATF brand standards in logos, Association branding and collateral, and all other USATF brand-specific materials generated by the National Office, its branding agencies or USATF affiliates throughout the country. She also serves as the traffic manager for the USATF creative brief process, managing the flow of projects to and from USATF’s branding agencies.
Chelsey’s projects range anywhere from print media, layouts, web graphics, apparel design and photography. Before arriving at USATF, Chelsey served as a graphic designer with Olympia Media Group where she created layouts for various collegiate newspapers, and at Bluemile (formerly The Running Company) doing gait analysis testing for personal shoe fitting and helping with fitness apparel.
A native of Bremen, Ind., Chelsey earned a bachelor’s degree in Visual Communication Design with a minor in Marketing from the University of Indianapolis, where she also competed in the long and triple jump on the track and field team.
She is an avid Notre Dame fan, and currently lives in Indianapolis where she enjoys sand volleyball, cooking and watching The Big Bang Theory in her spare time.
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