Director of Retail and Marketing Operations
Amy heads up the revamped Merchandise department and is responsible for all aspects of USATF as a brand.
Amy spent the last six years at Momentum Worldwide, serving first as a Production Manager and then as the Manager of Business Leadership. In her time at Momentum, she worked with many high-profile accounts, including the U.S. Army, and she launched several new programs in a hybrid Production and Account Management role. These programs include the Army’s sponsorship of Tough Mudder, Max Siegel Inc. AACM/HCM Outreach Program, the CIAA Tournament, the Army Medical Convention Program and the Mobile Data Collection Tour.
Prior to her time at Momentum Worldwide, Amy spent four years as a Public Affairs Specialist for the U.S. Army Recruiting Battalion, where she was responsible for supporting the recruiting field in the areas of advertising, marketing and public affairs to increase enlistments in the U.S. Army.
Amy is a graduate of the University of Tennessee and was a three-year member of the Air Force R.O.T.C., where she was selected as 1994 Madam Vice. She was a member of the Pride of the Southland marching band and played club rugby. Amy resides in Indianapolis.
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