MASTERS
MEDIA COMMITTEE ANNUAL REPORT 2010
For USATF MASTERS MEETING VIRGINIA =
BEACH
Respectfully
submitted, Bob Weiner, Chair
The Media Committee has developed an
effective process to build press releases and coverage for the indoor and
outdoor national championships, and now for US participation in world
championships. The Subcommitt=
ee has
received enormous help from Pete Taylor, Ken Stone, Phil Raschker, the other
media committee members, the Games Committee under Chair Jim Flanik and help
from Rex Harvey, the Active Athletes under Chair Mary Trotto, MTF Treasurer=
and
strong media supporter Carroll DeWeese whose World and American record-keep=
ing
at the finish line are an important part of the press story each day, the
LOC’s and USATF’s national office (thanks especially Jill Geer =
and
Tom Surber and enthusiastic support from USATF President Stephanie Hightowe=
r), Regions
and Invitationals Chair Mark Cleary, and wonderful support from MTF Chair G=
ary
Snyder and Vice Chair Robert Thomas.
I also want to thank Gavriel Swerling, Rebecca Vander Linde, and Noah
Merksamer of my office who spent many hours helping to generate, gather, and
collate our coverage.
In our media committee releases and
coverage, we have been able to include features over 40 current U.S. outdoor
and indoor world champions, dozens of U.S. Olympians now masters, other sta=
rs,
people with interesting life stories, and local athletes. In addition, we have a system and =
form
for athletes who participate in the national meets to call their home town =
press
and build coverage there as well, which we guide and encourage.
Thanks to all who helped develop the ba=
sis
of the terrific coverage for another year, coverage which hopefully inspires
many others to join masters track and field as athletes, organizers, and
sponsors. The media committee=
works
hard to get the word out on the mission of the MTF program for lifetime fit=
ness
and health through regular exercise, training, and competition, with the
incentive of MTF age-groups at sanctioned track and field meets.
We are happy that MTF Secretary and
Webmaster Jeff Brower has placed a link on the USATF Masters site to all the
coverage we submit, making it even easier for athletes, organizers, and
sponsors to make use of the coverage.
One area the =
media
committee would like to see more of is organizers making use of the good
coverage as a way to entice additional major and minor sponsors of our meet=
s,
from national championships to regional and local events. The potential is
enormous. We will be working =
with John
Oleski, MTF Marketing Subcommittee Chair as well as a media subcommittee
member, in this effort.
Masters Media Committee Members: Bob
Weiner, Chair; Philippa Raschker, Peter Taylor, Ken Stone, Dave Clingan, Ha=
rry
Brooks, Liz Johnson, Eric Braschwitz, John Oleski, Jay Wind, Jeff Lee, Ivan
Black, Andrew Hecker.
(Note daily TV with at =
each national
indoor and outdoor national and world championship with onsite live or taped
camera shots, live radio, and daily newspaper coverage)
or URL http://www.weinerpublic.com/masters.html
2010 – SELECTED COVERAGE WITH LIVE LINKS:
· July 22-25, 2010 -- Selected Press Coverage of 2=
010
USA National Masters Track and Field Outdoor Championships, Sacramento,
California -- coverage generated by Masters Media Committee | (PDF)
· "SoCal Track Club Wears Out the Competition=
in
the USA Masters Track & Field Championship" (PDF) -- in
Folsom CA News Blaze | (Original)
· July 20, 2010 -- "USA Track & Field Nat=
ional
Masters Outdoor Championships July 22-25 at Sacramento State University CA =
to
Feature 12 Olympians, 113 Current World Champions Among 1400"
-- Press release by Masters Media Committee | PDF
· June 22, 2010 -- "Drug-testing for masters
athletes? Track officials grapple with question for the ages"
-- in The Washington Post -- quotes quotes Gary Snyder, Robert Weine=
r,
Max Hamlyn, Ken Stone, Val Barnwell, other MTF members
• June 22, 2010 – RW Response on-line=
and in www.masterstrack.com
· May/June 2010 -- "Motivation Plus at Nation=
al
Masters Championships in Boston / Always on an up note: Nolan Shaheed"=
-- in New England Runner
· April 11, 2010 -- "Essex sprinter gets bett=
er
with age" -- in The Boston Globe · March 26-28, 2010 -- Selected Press Coverage of =
2010
USA National Masters Track and Field Indoor Championships, Boston, March 26=
-28,
2010 -- coverage generated by Masters Media Committee · March 20, 2010 -- USA Masters Track in Boston Ma=
rch
26-28 includes Willie Banks, president of U.S. Olympians & former world
record triple jumper; 47 new world champions among 800+ in meet with ages 3=
0-96
-- press release by Masters Media Committee · March 1-6, 2010 -- Selected Press Coverage for U=
.S.
Team from World Masters Indoor Track And Field Championships, Kamloops, Can=
ada
-- coverage generated by Masters Media Committee · World Masters Team USA by Event | Roster (Alpha) | Status
• March 5, 2010 -- "Mas=
ters
drug-testing up and running" -- in The Kamloops Daily Ne=
ws
• March 3, 2010 -- "Don=
ley,
Bates set world records at World Masters Championships" -- =
in The
Kamloops Daily News
• March 3, 2010 -- "Sha=
heed
Finds Rhythm in Athletics" -- in The Kamloops Daily News=
• March 3, 2010 -- "Ogl=
a has
Great Day at Masters Event" -- in The Kamloops Daily New=
s
• March 2, 2010 -- "Ras=
chker
Masterful on the Track" -- in The Kamloops Daily News
• March 2, 2010 -- "Mas=
ters
notes: Falconer wins gold for Kamloops" -- in The Kamloo=
ps
Daily News